Buying a musical instrument online needn’t be an ordeal

by Niki Gobel

Nowadays, savvy buyers are seeking online resources to purchase everything from groceries to musical instruments. Here’s how to make wise decisions regarding your online musical-instrument purchasing.

Internet-savvy buyers are heading online more and more when it’s time to purchase any imaginable product or service – from groceries to restaurant reservations. Even musical instruments. When you’re shopping for a musical instrument, there are a few things you should know before you part with your hard-earned money.

Know your instruments – If you can’t tell a Stradivarius from a Stratocaster, maybe you should do some research before you buy. A working knowledge of what you’re getting is an important first step to making an informed purchase. You’ll want to learn all you can – like which features you can expect to find in each instrument you’re considering.

If you’re getting a guitar, do you want to buy an acoustic or an electric guitar? Six strings or twelve? With or without a whammy bar? The options go on and on. Know what you want before you buy.

Know your brands – When you’re researching prospective musical instruments, know what it is you want; or, when buying an instrument as a gift, know what the intended recipient has in mind. You also should be fully aware of what you’re getting.

Maybe Junior’s been wishing for a simple Walden D351 acoustic guitar. If so, you don’t want to assume he’d be just as happy with the Schecter Hellraiser C1 electric. That puppy might be more guitar than he can handle. It’s best to know beforehand what Junior really wants – to avoid the hassle of having to return the unwanted item and then order the one he wanted all along not to mention disappointing the little tyke on his big day.

Perhaps you’re looking for another kind of stringed instrument – like a mandolin, banjo or ukulele or maybe a more unusual instrument – like a harp, crystal flute or piccolo, or hand drums. As before, the same rules apply: Know which brands of instruments are on the market; know which features you’re looking for; and know the intended recipient.

Find a dealer you can trust – When purchasing a musical instrument online, you should work with a dealer you can trust especially when you don’t know a Schmidt from a Schecter – or anything in between. It’s always safest to work with a dealer whose reputation you know and trust – and who won’t try to talk you into buying more instrument than you need, just to pad his sales figures for the month.

Trustworthy dealers know it isn’t to their best advantage to coerce you into buying more instrument than you need, because in the long run, you won’t be satisfied and won’t come back to them for future purchases. They realize it’s better to help you buy what you need, grow a relationship and earn your repeat business.

And remember: if you’ve got questions about a particular brand or model of instrument, ask. A responsible dealer will welcome the opportunity to educate and inform you about the different options available to you. Even if you think it might be a stupid question, ask it anyway. The truth is, there are no stupid questions, only unasked ones. And unasked questions don’t ever get answered. And that doesn’t help anybody.

When buying a musical instrument online, remember Fortuna Music Mart carries a range of stringed instruments (bass, banjos, guitars, mandolins and ukuleles), plus the Kustom line of amplifiers and an eclectic selection of crystal flutes and hand drums. For more information about Fortuna Music Mart, visit www.FortunaMusicMart.com.

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